A case study on Koi Kei Bakery, here are some key points to analyze its history, business model, and strategies that contributed to its success:
- Background and History
• Founded: 1997 in Macau by Leong Chan Kuong.
• Origin: Initially a small street vendor selling peanut candies and other traditional snacks. Expanded to include a range of products, including almond cookies, egg rolls, and beef jerky.
• Growth: Expanded from one small street stall to over 20 locations in Macau, Hong Kong, and overseas, becoming one of the most well-known bakeries in the region.
2. Business Model and Product Offering
• Product Range: Traditional Chinese snacks with a focus on quality and flavor authenticity. Specializes in items popular with tourists, such as almond cookies, egg rolls, peanut candy, and various jerky flavors.
• Target Market: Tourists, particularly those from mainland China, Hong Kong, and nearby Asian countries, as well as locals.
• Pricing: Premium pricing strategy for traditional snacks, positioning itself as a luxury souvenir brand.
3. Marketing and Brand Strategy
• Authenticity and Heritage: Focuses on promoting the heritage and traditional craftsmanship of its products, aligning with Macau’s image as a cultural hub.
