Case Study: Livvy Dunne – Athlete Meets Influencer

Background:

Livvy Dunne, born October 1, 2002, began her gymnastics career at a young age, quickly making a name for herself in the sport. She competed in several prestigious competitions and later joined the LSU gymnastics team, where her performances have been highly regarded. While excelling in athletics, Livvy also became a social media star, amassing millions of followers across TikTok, Instagram, and YouTube.

Key Aspects of Livvy Dunne’s Success:

1. Gymnastics Career:

Livvy’s dedication to gymnastics from an early age, along with her participation in elite competitions such as the USA National Championships, helped her establish credibility in the sports world. Joining the LSU Tigers gymnastics team only amplified her presence, showcasing her talents on a larger stage. Her college gymnastics career provided her with a platform to maintain her presence as an athlete and influencer.

2. NCAA Name, Image, and Likeness (NIL) Deals:

In 2021, the NCAA implemented new rules allowing athletes to profit from their name, image, and likeness. Livvy capitalized on this change almost immediately. Her existing fan base on TikTok and Instagram made her one of the highest-earning athletes in the NCAA, securing endorsements with brands like Vuori Clothing, American Eagle, and more. Her ability to bridge sports and social media helped her secure these lucrative deals.