Case Study: China

A major disagreement between two partners was ready to bring their long-standing, successful worldwide alliance to its knees. For nearly 20 years, FamilyMart Co. Ltd. (FamilyMart) Japan and Ting Hsin International Group (Ting Hsin) of Taipei have worked together under a brand licencing agreement to build and manage FamilyMart convenience stores in mainland China. The alliance proved to be a success, with FamilyMart outlets topping the list of foreign convenience store brands. However, on May 15, 2019, breaking news swept the business media, reporting that FamilyMart Japan had filed a lawsuit against Ting Hsin and requested…



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