Case Study: MacBook

Since 2006, Apple Inc. has sold the MacBook, a line of Macintosh notebook computers that run on Apple’s macOS operating system. During the Mac’s 2005 move to Intel CPUs, it supplanted the PowerBook and iBook brands. The MacBook Air (2008–present) and MacBook Pro (2006–present) are the current models. From 2006 to 2012, and again from 2015 to 2019, two distinct “MacBook” lines existed.

UX:

The Apple Mac (Macintosh, Mac OS X, macOS) user experience is so fantastic that, since 1984, every company has tried to mimic it as closely as possible. This applies to all desktop environments, including Microsoft Windows and Linux.

To this day, no one, no firm, no open source organisation, and no project has ever come up with a single innovation that has upset Apple’s Mac user experience, implying that Apple’s Mac experience is still the finest in the world.

Hardware

3.2 GHz MacBook Air Apple’s M1 processor has an 8-core CPU and a 7-core GPU.
Apple M1 processor with 8-core CPU and 8-core GPU in the MacBook Pro 13"
3.2 GHz MacBook Pro 14" Apple’s M1 Pro processor has an 8-core CPU and a 14-core GPU.
Apple M1 Pro processor with 10-core CPU and 16-core GPU, 3.2 GHz MacBook Pro 16"

Lessons:

Luxury Matters

Luxury is in the MacBook Family, it can almost be a Veblen Good.

User Experience

One you start using a Mac, you never stop using it.

New Features

The Mac has always adapted to market trends, from A.I to Internet of Things to Apple TV.