Case Study: MacBook

Jefferies Jiang
2 min readDec 19, 2021

Since 2006, Apple Inc. has sold the MacBook, a line of Macintosh notebook computers that run on Apple’s macOS operating system. During the Mac’s 2005 move to Intel CPUs, it supplanted the PowerBook and iBook brands. The MacBook Air (2008–present) and MacBook Pro (2006–present) are the current models. From 2006 to 2012, and again from 2015 to 2019, two distinct “MacBook” lines existed.

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