Celebrity endorsements of generative artificial intelligence (AI) tools have become increasingly prevalent, with public figures leveraging their influence to promote various AI applications. These endorsements have sparked discussions about the ethical implications and societal impact of AI technologies.

Olivia Dunne’s Endorsement:

In March 2023, Olivia Dunne, a gymnast from Louisiana State University (LSU), endorsed Caktus AI, an AI-driven essay-writing tool. She shared a sponsored TikTok video with her 7.2 million followers, demonstrating how the tool could assist in generating essay content. This endorsement raised ethical concerns, particularly regarding academic integrity and the potential promotion of plagiarism. Experts questioned whether college athletic programs should provide clearer guidelines for athletes engaging in name, image, and likeness (NIL) contracts involving AI products.

Other Celebrity Involvement:

Beyond Dunne, several celebrities have engaged with AI technologies:

• Meta’s AI Assistants: In October 2024, Meta Platforms announced collaborations with celebrities such as Awkwafina, John Cena, Judi Dench, Kristen Bell, and Keegan-Michael Key to lend their voices to Meta’s new AI assistant. This initiative aims to enhance user engagement with AI tools by incorporating familiar voices.