Nike is widely regarded as a masterclass in branding and marketing, consistently using innovative strategies to maintain its position as a global leader in sports apparel and footwear. If you’re looking to market like Nike, here’s a case study-style breakdown of their core strategies and how you can adopt them:

1. Brand Identity & Emotional Connection

Nike’s brand identity is deeply rooted in its mission to “bring inspiration and innovation to every athlete in the world,” famously qualifying that “if you have a body, you are an athlete.” Their marketing goes beyond products to focus on aspirational storytelling and connecting emotionally with their audience.

How Nike does it:

• “Just Do It” Slogan: One of the most iconic slogans in marketing history, “Just Do It” appeals to emotions and pushes people to believe that they, too, can achieve greatness.

• Hero Narratives: Nike often associates itself with top-tier athletes like Michael Jordan, Serena Williams, and Cristiano Ronaldo, telling powerful stories of struggle, perseverance, and success. The emotional connection inspires customers to see themselves reflected in these athletes.

How to apply it:

• Build a mission-driven brand that stands for something beyond the product. What emotional impact do you want your brand to have?