Phil Knight’s Insights and Principles.

Jefferies Jiang
2 min readApr 24, 2024

Phil Knight, the co-founder of Nike, is known for his visionary leadership style and innovative approach to business. His 1980 manifesto encapsulates his core principles and leadership philosophy, which continue to inspire leaders across industries.

Knight’s emphasis on embracing change reflects his recognition of the dynamic nature of the business world. He understood the importance of adapting to new trends and technologies to stay ahead of the competition. By encouraging a culture of innovation within Nike, Knight fostered an environment where employees felt…

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