Product Marketing Fatal Mistakes

Jefferies Jiang
2 min readMay 7, 2024

In product marketing, certain mistakes can be particularly damaging and potentially fatal to a product’s success. Here are some of the most common ones:

  1. Misunderstanding the Market: Failing to properly understand the target market, including their needs, preferences, and pain points, can lead to creating a product that doesn’t resonate with potential customers. This often results in poor sales and a weak market presence.
  2. Poor Positioning: If a product is not effectively differentiated from competitors, or if the messaging does not clearly…

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