Television Broadcasts Limited (TVB), once a cornerstone of Hong Kong’s media landscape, has faced a significant decline in public support over recent years. This case study examines the factors contributing to this downturn, focusing on TVB’s perceived pro-Beijing bias, its impact on viewership, and the broader implications for Hong Kong’s media environment.

Background

Established in 1967, TVB was Hong Kong’s first wireless commercial television station, rapidly becoming a dominant force in the region’s entertainment and news sectors. Its programming, ranging from dramas to news broadcasts, was integral to Hong Kong’s cultural identity.

Perceived Pro-Beijing Bias

Critics have increasingly accused TVB of aligning its content with pro-Beijing perspectives, particularly during pivotal events:

• 2014 Umbrella Movement: TVB’s coverage was criticized for downplaying the scale and significance of the pro-democracy protests.

• 2019 – 2020 Anti-Extradition Bill Protests: The station faced backlash for its portrayal of protesters and reluctance to highlight police misconduct. This perceived bias led to public boycotts and a withdrawal of advertisements by major brands, including Pocari Sweat and Pizza Hut.