The 2024 holiday shopping season is marked by several notable trends that reflect evolving consumer behaviors and market dynamics.
- Early and Extended Shopping Periods
A significant number of consumers are initiating their holiday shopping well before traditional peak times. According to Deloitte’s annual holiday survey, nearly 40% of American shoppers begin their Christmas shopping before November. This shift allows shoppers to distribute expenses over a longer period and capitalize on early deals.
2. Emphasis on Deals and Promotions
Economic factors have heightened consumers’ focus on finding value. Approximately 66% of U.S. consumers prioritize better prices and promotions during their holiday shopping. This trend underscores the importance for retailers to offer competitive pricing and attractive deals to capture consumer interest.
3. Rise of ‘Soft Shopping’
Many shoppers are adopting a ‘soft shopping’ approach, spreading their purchases over several months to secure the best deals and reduce financial strain. This method involves planning gifts earlier and utilizing options like ‘buy now, pay later’ to manage budgets effectively.
4. Increased Online Shopping and Mobile Commerce
The convenience of online shopping continues to attract consumers, with a significant portion utilizing mobile devices for their purchases. Retailer websites and apps have become crucial…
