Trends for Digital Leadership 2022.

Jefferies Jiang
3 min readJan 12, 2022

CDP surge

We’ve already seen a customer data platform (CDP) surge in the last few months, and for good reason. Fragmented data from multiple sources is notorious for being difficult to organize. Of course, it’s not ideal for organizations that rely on timely and well-curated data to operate at their best. IBM estimates that so-called “bad data” already costs US companies about $ 3 trillion annually, making overcoming this challenge a priority for businesses of all sizes. CDP helps solve this problem by making it available to anyone who needs access to it from an…

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