Trends for Digital Leadership 2022.
CDP surge
We’ve already seen a customer data platform (CDP) surge in the last few months, and for good reason. Fragmented data from multiple sources is notorious for being difficult to organize. Of course, it’s not ideal for organizations that rely on timely and well-curated data to operate at their best. IBM estimates that so-called “bad data” already costs US companies about $ 3 trillion annually, making overcoming this challenge a priority for businesses of all sizes. CDP helps solve this problem by making it available to anyone who needs access to it from an available source to collect, organize, tag, and use it. Companies such as Adobe, SAP, Oracle, Treasure Data, and Microsoft have already invested heavily to bring powerful new CDPs to market. We’ve also seen new entrants like Segment and ActionIQ impress with new CDP services that take a unique approach to meet the challenge of gaining the coveted 360-degree customer view.
Over the last few years, I’ve dealt with a lot in analytics and big data dissemination. Let’s be clear, this doesn’t stop. The data is growing exponentially and will not stop immediately. Analytical platforms, data warehouses and visualization tools from Cloudera to Snowflake to SAS will not lose their relevance, but the rise of customer data platforms will ignite in 2021. Not only because of the new operating model for working from home, but also because of the continued acceleration of data collection across the growing touchpoint ecosystem, which has subdivided business operations a bit. , CDP will be particularly relevant in 2021.
more for you
Enterprises are increasingly switching to hybrid cloud infrastructure. From SaaS applications and on-premises solutions to a combination of public and private clouds, hybrid cloud strategies help companies find the right balance for their unique cloud infrastructure needs. Over the past year, we have made significant investments in hybrids from major public cloud providers such as AWS, Azure, Google, IBM and Oracle. We also see OEMs such as HPE, Dell (VMware), and Cisco investing more and more in developing tools that facilitate connectivity between on-premises data centers and the cloud. These investments are to pick up where your customers are. Master the challenges of exponential data growth while proactively addressing issues such as data protection, security, and compliance. The latest approach to hybrid cloud is expanding from traditional IT to supporting industrial applications. For example, Honeywell has built a Forge IoT platform using an open source and hybrid cloud approach to enable seamless integration of managed industrial data into traditional cloud data centers, applications, and workloads. The
hybrid cloud was on my list in 2021 without a pandemic, but due to the widespread abrupt disruption caused by the coronavirus, the cloud infrastructure is as agile and adaptable as possible. The value has become clear. How companies accelerate their investment in the cloud around the world to enable rapid change in moments of uncertainty and turmoil, such as 2020.
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Cybersecurity is shocked
Cybersecurity has never lost its philosophical relevance, but was removed from the list of key technology trends last year, but the pandemic has made cybersecurity highly relevant again. It became expensive. Hackers are exploiting the coronavirus pandemic to expand their attack campaigns against businesses around the world. From January to April 2020 alone, bank attacks increased by 238% and cloud server attacks increased by 600%. As fewer onsite employees work on the same secure network, it is imperative that businesses protect their networks, update their cybersecurity strategies, and expand to home networks and telecommuting mobiles.
I believe AI and machine learning are important to this trend. This is because the continued increase in attempted rogue activity requires more sophisticated tools and algorithms to get rid of them. This will be a great opportunity for companies such as Fortinet and Cisco in areas such as firewalls and intrusion detection, and for companies such as Splunk and IBM in security identification and event management (SIEM). Microsoft is another company investing resources in security in areas such as Active Directory, software, and the cloud. While there are many companies active in this space, software, cloud and hardware manufacturers all expect to step up their efforts to make their products and services more secure in order to combat the proliferation of threats. doing. 2020 course.
