Okay, let’s break down what we found. Basically, if a tech brand wants to expand successfully, they’ve gotta make sure people know and trust their brand and that their new stuff fits in with what they already offer.

And get this, what you think about a brand and its quality and value plays a big role in whether you’ll buy its new stuff. Like, if you’re super into a brand and think its stuff rocks, you’re more likely to buy its new things.

Plus, not everyone feels the same about brand extensions. Your age, gender, and how much money you make can affect how you see them. Companies gotta get this and tweak their strategies for different groups.

Now, what does this mean for tech companies? Well, they can use our findings to plan out how they expand their brands and make sure they stand out. By building a strong brand and making sure all their stuff fits together, they can become the go-to for tech gear.

And for us shoppers, it’s all about being smart with our buys. Knowing what makes a brand extension legit helps us pick the right stuff for us. So, let’s use what we’ve learned to ace the tech world!