What is Loss Aversion
Loss Aversion is the tendency for humans to avoid loss, this can be being desperate to score a 4th Quarter Touchdown, desperation to sell, or deprate to save a child from dying.
This can be for you:
Always make promises, and find a way to follow through no matter what you cannot control.
Spent money on something you can’t return
Make sure you are confident despite the odds, use visualization.