What is Loss Aversion

Jefferies Jiang
Nov 11, 2021

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Loss Aversion is the tendency for humans to avoid loss, this can be being desperate to score a 4th Quarter Touchdown, desperation to sell, or deprate to save a child from dying.

This can be for you:

Here’s how

Always make promises, and find a way to follow through no matter what you cannot control.

Spent money on something you can’t return

Make sure you are confident despite the odds, use visualization.

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Jefferies Jiang

I make articles on AI and leadership.