What is Loss Aversion

Loss Aversion is the tendency for humans to avoid loss, this can be being desperate to score a 4th Quarter Touchdown, desperation to sell, or deprate to save a child from dying.

This can be for you:

Here’s how

Always make promises, and find a way to follow through no matter what you cannot control.

Spent money on something you can’t return

Make sure you are confident despite the odds, use visualization.