Why Creativity Comes From Exposure and How This Connects to Goal Setting

Jefferies Jiang
2 min readDec 13, 2021

We are typically labelled as either being creative or not from a young age. A simple binary that convinces us that we are either innately creative or not, leaving little opportunity for the infinite permutations that make us, well, creative. And the conclusion isn’t just that we’ll avoid dabbling in the arts; it also has an impact on how we think about coming up with new ideas.
Throughout my early twenties, I was labelled as “uncreative,” until I realized that practically everything we do is creative in nature.

“When you declare you’re not creative, you unknowingly perpetuate a myth,” Kathryn Haydon writes in Psychology Today. Coming from a family of outstanding Fine Artists, Creative Directors, and Fashion Historians, I have a high regard for what characterises a true trade and how fluid creativity can be. As the only person in my circle, I have a unique perspective. I will need to reframe creativity.

A few decades ago, someone named Steve Jobs was creating the Macintosh, in the bright city of Cupertino. He decided that he needed something that will improve computer navigation, and he decided to go to the drug store, and while scrolling through the consumer goods ail, he found a deodorant stick, the handle of that stick soon inspired the design of the mouse. So sometimes, wander, most of your ideas will come accidentally. Exposure is a new skill in the 21st century, your ability to learn, and do will not matter until you can expose…