Why Relationship Building is Important for Influence

Build relationships
Although it’s not nearly a popularity contest for junior high students, Clark asserts that “at a fundamental level, one of the reasons that people do things for you” — support your idea or accept your budget — “is because they like you.” No one needs to be “blown away by your charisma” or that you are “the awesome-est person in the room.” You simply need to get along well with your coworkers. Of course, this won’t directly result in influence, but it does “increase the likelihood that people will at least listen to you out.” So, make an effort to…